This podcast is dedicated to revealing the truths in the business and digital marketing of BBQ, the sexy Instagram photos come later. Shawn Walchef of Cali Comfort BBQ and Derek Marso of Valley Farm Market take you Behind the Smoke each episode to share BBQ War Stories, raw and untrimmed. From restaurant lawsuits, to failed menu development execution, to how community based events can help scale your food business, Derek and Shawn bring you into the messy world of entrepreneurship.
A California Sports Entertainment Entrepreneur, Tailgating Event Specialist and Low-N-Slow BBQ Promoter, Shawn is the Owner of Cali Comfort BBQ that’s been in business since 2008. A third generation butcher and former NFL player, Derek is the Owner of Valley Farm Market that’s been in business for over 60 years. Shawn and Derek have failed many times and they’ve picked up some extremely helpful secrets/tips along the way. You won’t hear anything like this in your BBQ Business 101 class. Join the West Coast BBQ Movement and remember, "If we can't tag you, then we can't pimp you."