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Behind The Smoke: BBQ War Stories


Jun 16, 2017

Craig and Beth Broderick of Brody's Burgers and Beer 

Website: http://www.brodysburgersandbeer.com/

Facebook: https://www.facebook.com/BrodysBurgersBeer/

Instagram: https://www.instagram.com/brodysburgersandbeer/

Ole Hickory Pits: www.olehickorypits.com/

Weber Grills: www.weber.com/US/en/grills

Del Mar BBQ Championship: http://arlie-que.com/event_detail.php?event=10200

San Diego Reader article on Brody's: https://www.sandiegoreader.com/news/2013/mar/06/deal-brodys/#

East County Eats article on Brody's: https://www.whisselrealty.com/blog/east-county-eats-brodys-burgers-beer-jamul-ca/

- Craig and Beth Broderick, Owners of Brody's Burgers and Beer located in Jamul, California

- Beth and Craig have known Derek since he was a teenager

- Jamul in East County is a great "small town feel"

- When the city decides to drop a casino right in the middle of town

- "JUST BECAUSE YOU CAN DOESN'T MEAN YOU SHOULD"

- When Brody's opened up, Brody's became the local "cheers bar" - everybody knows everybody there

- Restaurants were in Beth's blood from the beginning

- Beth opened a restaurant in her 20s  in Mammoth called "Blondies Kitchen" where she met Craig

- Craig was doing construction

- Craig and Beth opened up Brody's around the recession time

- "Do one thing and do it well"

- Fun Fact: Brody's gets their fresh ground meat from Valley Farm Market

- Blind Lady Ale House: http://www.blindladyalehouse.com/

- Craig loves beer

- Transparency is good no matter how rude you may come off 

- 31-tap craft beer system at Brody's with Abita draft root beer and two ciders

- Societe Brewing: http://societebrewing.com/

- Abita Root Beer: https://abita.com/brews/abita-root-beer#

- Getting started with beer is not easy when dealing with distribution

- Fun Fact: Cali Comfort used to have just 8 tap handles before having 24 (currently)

- Craft sodas are taking off

- Owning a successful restaurant: It's about the experience, not just the product

- Brody's has video games, a big conference room, a huge projector for sports games

- Part of the Brody's experience is finding a beer that you are in the mood for

- Very liberal about samples at Brodys so you can find the beer you like

- You won't find beers like Coors Light at Brody's

- Maui Bikini Blonde Lager: http://mauibrewingco.com/discover_beer/bikini-blonde-lager/

- Ska Blonde Ale: http://skabrewing.com/brews/true-blonde-ale-2/

- Brody's purposely doesn't carry Sculpin IPA

- The effects of minimum wage increases on prices 

- Nobody carries cash anymore except for people in the restaurant biz

- California Restroom Sign Law Effective March 1, 2017: http://hrwatchdog.calchamber.com/2017/02/ca-restroom-sign-law-effective-march-1/

- Being hands-on owners makes the biggest difference - cleaning toilets, mopping floors, helping customers

- Big common mistake is that owners can just open up a restaurant, socialize, and expect to let it run and then become successful

- #GodDamnGoodBeer

- Tap list masters at Brody's are Craig and his son, Cameron

- "Great beer" has your palette quenching for more

- "Behind every good man is a better woman"

- Brody's is 100% family owned and operated including their 2 boys Cameron and William

- Every single day Brody’s comes to pick up fresh ground beef and ground turkey at VFM

- Valley Farm Market has fresh Julian Pies!

- Try the Hangover Burger - bacon, eggs, hash brown patty, your choice of cheese - slightly over 1/3lb - highest quality of ingredients served as fresh as possible: https://www.instagram.com/p/BVVYqqVFNte/

- You can do a Build Your Own Burger at Brody's

- You can expect consistency and high quality at places like IN N OUT & Brody's

- Brody's is a perception of value

- Rocky's Crown Pub burgers since 70s has done Cash Only: http://rockyburgers.com/

- Onion Petals & ranch dressing at Brody’s are bomb!

- CLEANLINESS - Brody's does a deep cleaning every 3 months

- "It’s like I’m on vacation when i walk into Brody's, I can sit down here and have a beer and tell some jokes - I forget about the rest of my day and I get to enjoy vacation"

- Brody's supports all locals and the sports teams

- "How do you say NO as a business owner when you’re a community spot?"

- Craig on the concept of Karma "You get back what you put out (to the community)"

- GIVE BACK TO THE COMMUNITY

- Try the Shakes at Brody's, made with frozen custard - 18% butterfat content

- You don’t come to Brody's to count calories

- "Life is short, eat the bacon"

- Word of Mouth marketing is so powerful

- Kyle of East County Eats video: https://www.youtube.com/watch?v=2tLrJsfGlSE

- Drink MODERN TIMES BEER: http://moderntimesbeer.com/beer/release-calendar

- Monkey Paw - cheesesteaks: http://monkeypawbrewing.com/

- Brody's is just 20 miles from downtown, right by the 7/11

- Valley Farm stickers now available!

Get in Touch

Derek Marso - https://twitter.com/MarsoDerek

Shawn Walchef - https://twitter.com/shawnpwalchef

Cory Wagner - www.twitter.com/TheFifthPofmkt

Valley Farm Market - www.valleyfarmmarkets.com - www.instagram.com/valleyfarmmarket/

Cali Comfort BBQ - www.calicomfortbbq.com/ - www.instagram.com/calicomfortbbq/ - www.twitter.com/calicomfort

Behind The Smoke -www.instagram.com/bbqwarstories/ - www.facebook.com/bbqwarstories/ - www.twitter.com/bbqwarstories

Email - behindthesmoke@calicomfortbbq.com